Nathan McDonald

What’s the impact of a bad review? / via @wearesocial

Tue, 06 Sep 2011 00:12:30 +0100

What’s the impact of a bad review?
An interesting post last week investigated how negative service and product reviews impacts consumers’ purchase decisions. A recently released survey found that 80% of people have changed a purchase decision due to a bad review they saw.

But what makes these findings so revealing is that most people search for products online. In other words, positive word of mouth online is one of the very most important things a business can have – as witnessed by the explosion of people now trusting blogs on what to purchase:

via wearesocial.net

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Arianna Huffington: Social Media Good For Journalism /via @Forbes

Tue, 06 Sep 2011 00:03:51 +0100

“There is also something that’s lacking in traditional media that we can get more from social media, and that is the capacity to tell a story,” Huffington said during the second day of the InfoTrends technology event happening in São Paulo last week. “We are too concerned with data in traditional media and I think it is much more difficult to get people’s attention that way than it is with stories,” she said, citing the Huffington Post as an example. “We don’t just give our readers information. We also provide them with a platform where they can share their points of view and interests,” she added.

via forbes.com

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Facebook users go mobile in UK: News from Warc.com

Mon, 30 May 2011 12:27:20 +0100

Facebook users go mobile in UK: News from Warc.com:

testing instapaper linkage

Why Customer Service in Social is not Fair (via Conversation Agent)

Thu, 03 Feb 2011 13:35:29 +0000

Depending on the organization’s karma, not being there may not be an option anymore. However, being more responsive than through normal channels, “DM me your account and we’ll take care of things”, sets a bad precedent.

via conversationagent.com

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via The Economist - The Big Mac index: Making a meal of it

Sat, 24 Jul 2010 15:13:22 +0100

via economist.com

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Twitter Has A Way To Show Off Your World Cup Allegiances / via @techcrunch

Thu, 10 Jun 2010 20:50:12 +0100

During the last World Cup in 2006, Twitter had just a few thousands users. Now they have 125 million users sending 65 million tweets a day — and 65% of those users are outside the U.S. As such, they’ve created a special section on twitter.com to highlight this year’s version of the sporting event that brings the world together.

via techcrunch.com

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ITV readies iPhone streaming in time for World Cup (via Brand Republic) #RealtimeCup

Wed, 09 Jun 2010 18:05:53 +0100

Football fans will be able to watch live games broadcast on ITV1 and ITV4 as well as access tournament schedule information provided by Red Bee Media’s broadcast data services.
The free application, developed with Red Bee Media, will be accessible via the iPhone’s web browser and can be displayed as an ITV brand icon on the iPhone desktop.

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Foursquare announces World Cup badges with CNN, tests badge rewards /via VentureBeat

Wed, 09 Jun 2010 11:20:27 +0100

With CNN, Foursquare is releasing two new World Cup badges: South Africa Explorer and Super Fan. To get the first, you have to visit South Africa to attend the World Cup and check in, or announce your location to your friends, on Foursquare. For the rest of the world, you can earn the Super Fan badge by checking in at World Cup viewing parties. Over 100 venues will be seeded with tips from CNN employees, Mashable reports.

via social.venturebeat.com

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Univision: live streaming the World Cup with a 'suite of social tools' (via @mashable)

Tue, 08 Jun 2010 13:00:21 +0100

Univision will also be live streaming every single match for free online at UnivisionFutbol.com. In addition to matches, Univision has updated their suite of social media options with real-time game stats, commentary, player interviews and behind-the-scene exclusives. For anyone looking to get a jump on the games, Univision offers video on match history and player profiles from World Cup legends past and present. While the site is pretty self-explanatory, knowledge of Spanish helps.

via mashable.com

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Status update as billboard: London likes Makers Mark tube ad [Photo]

Thu, 03 Jun 2010 19:24:42 +0100

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McDonald’s Teams With Facebook For “Check-in” Offers / via @MobileMW

Sun, 09 May 2010 16:47:11 +0100

With Facebook ramping up its geolocation efforts to combat pressure from the likes of Gowalla, Foursquare and many others, the company announced today that it’s working with McDonalds to create a campaign to reward customers for “checking in” at locations using Facebook’s new geolocation functionality.

via mobilemarketingwatch.com

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"Beyond Pathetic" - @jonathansalem on BP's gap between reality and fiction

Sun, 09 May 2010 12:08:07 +0100

BP’s problem is that the gap between truth and fiction is so huge, and the stakes are so high when that distance is revealed.
The company’s CEO illustrated this disconnect recently when he said that BP hadn’t done more to prepare for such a disaster because it “seemed inconceivable,” after reports surfaced that it had forgone a $500,000 “acoustic trigger” shut-off device required of offshore oil wells operating near Norway and Brazil. Turns out that going “beyond petroleum” didn’t warrant another half-million expense.
So where is all the brand equity BP has spent a decade propagating into the cosmos? Gone, I say; worse, it only accentuates the dishonesty at the core of its business. It is going to be harder from now on for analysts to accurately judge its performance, just as media will need to more closely question its statements. Is it possible that those beautiful austere filling stations will serve as visible reminders of disasters and dishonesty to consumers as they drive past?
Think how differently we’d all react if BP had been telling us the truth all along. Instead, as one dim bulber put it, the brand is “beyond pathetic.”

via dimbulb.net

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Television is a drug. / via @isilayerol

Sat, 08 May 2010 14:36:10 +0100

via vimeo.com

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Diagram: Dante's internet /via http://72dotsperinch.blogspot.com

Thu, 29 Apr 2010 02:33:48 +0100

via 72dotsperinch.blogspot.com

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WSJ Experiments With Location-Based News (via @rww)

Mon, 26 Apr 2010 22:14:52 +0100

Checking-in at a venue around town with the Foursquare mobile location app could now come with a thought provoking payload: a news link related to the place you’re at. The Wall St. Journal announced today that as a part of its new focus on covering New York City, links to Journal stories about various locations will now be offered as tips when Foursquare users check in.

via readwriteweb.com

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Cory Doctorow's email tip: delete everything received whilst on holiday (via Seth Godin)

Fri, 23 Apr 2010 12:39:09 +0100

And a bonus tip from Cory Doctorow, who gets more email than you and me combined: When you go on vacation, set up an autoreply that says, “I’m on vacation until x/x/2010. When I get back, I’m going to delete all the email that arrived while I was gone, so if this note is important, please send it to me again after that date.”

via sethgodin.typepad.com

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Grant McKracken video - It’s the end of mass marketing

Wed, 21 Apr 2010 21:57:37 +0100

via experiencecurve.com

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10 Mobile Trends Impacting Consumer Engagement

Sun, 18 Apr 2010 13:43:32 +0100

via slideshare.net

Missed this presentation at MIPTV last week. But fortunately (or unfortunately?) I’m not stranded in Cannes…

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Excellent short film: PIXELS

Fri, 16 Apr 2010 14:44:07 +0100

via youtube.com

Very nice… (via @sebrobert)

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"The cardinal rule of authenticity and believability is that actions speak louder than words. A..."

Mon, 25 May 2009 23:21:27 +0100

“The cardinal rule of authenticity and believability is that actions speak louder than words. A corollary is that if you have to tell me something’s true, I automatically don’t believe you. If you’re honest, you don’t walk around saying “Hey, did you know I’m honest?””

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