September 2011
2 posts
What’s the impact of a bad review? / via...
What’s the impact of a bad review? An interesting post last week investigated how negative service and product reviews impacts consumers’ purchase decisions. A recently released survey found that 80% of people have changed a purchase decision due to a bad review they saw. But what makes these findings so revealing is that most people search for products online. In other words, positive...
2 tags
Arianna Huffington: Social Media Good For...
“There is also something that’s lacking in traditional media that we can get more from social media, and that is the capacity to tell a story,” Huffington said during the second day of the InfoTrends technology event happening in São Paulo last week. “We are too concerned with data in traditional media and I think it is much more difficult to get people’s attention that way than it is with...
May 2011
1 post
Facebook users go mobile in UK: News from Warc.com →
testing instapaper linkage
February 2011
1 post
Why Customer Service in Social is not Fair (via...
Depending on the organization’s karma, not being there may not be an option anymore. However, being more responsive than through normal channels, “DM me your account and we’ll take care of things”, sets a bad precedent. via conversationagent.com Posted via email from BACKWARDS.TV | Comment »
July 2010
1 post
via The Economist - The Big Mac index: Making a...
via economist.com Posted via email from BACKWARDS.TV | Comment »
June 2010
5 posts
Twitter Has A Way To Show Off Your World Cup...
During the last World Cup in 2006, Twitter had just a few thousands users. Now they have 125 million users sending 65 million tweets a day — and 65% of those users are outside the U.S. As such, they’ve created a special section on twitter.com to highlight this year’s version of the sporting event that brings the world together. via techcrunch.com Posted via web from Realtime...
ITV readies iPhone streaming in time for World Cup...
Football fans will be able to watch live games broadcast on ITV1 and ITV4 as well as access tournament schedule information provided by Red Bee Media’s broadcast data services. The free application, developed with Red Bee Media, will be accessible via the iPhone’s web browser and can be displayed as an ITV brand icon on the iPhone desktop. Posted via web from...
Foursquare announces World Cup badges with CNN,...
With CNN, Foursquare is releasing two new World Cup badges: South Africa Explorer and Super Fan. To get the first, you have to visit South Africa to attend the World Cup and check in, or announce your location to your friends, on Foursquare. For the rest of the world, you can earn the Super Fan badge by checking in at World Cup viewing parties. Over 100 venues will be seeded with tips from CNN...
Univision: live streaming the World Cup with a...
Univision will also be live streaming every single match for free online at UnivisionFutbol.com. In addition to matches, Univision has updated their suite of social media options with real-time game stats, commentary, player interviews and behind-the-scene exclusives. For anyone looking to get a jump on the games, Univision offers video on match history and player profiles from World Cup legends...
Status update as billboard: London likes Makers...
Posted via email from BACKWARDS.TV | Comment »
May 2010
3 posts
McDonald’s Teams With Facebook For “Check-in”...
With Facebook ramping up its geolocation efforts to combat pressure from the likes of Gowalla, Foursquare and many others, the company announced today that it’s working with McDonalds to create a campaign to reward customers for “checking in” at locations using Facebook’s new geolocation functionality. via mobilemarketingwatch.com Posted via web from BACKWARDS.TV | Comment » ...
"Beyond Pathetic" - @jonathansalem on BP's gap...
BP’s problem is that the gap between truth and fiction is so huge, and the stakes are so high when that distance is revealed. The company’s CEO illustrated this disconnect recently when he said that BP hadn’t done more to prepare for such a disaster because it “seemed inconceivable,” after reports surfaced that it had forgone a $500,000 “acoustic trigger” shut-off...
Television is a drug. / via @isilayerol
via vimeo.com Posted via web from BACKWARDS.TV | Comment »
April 2010
6 posts
Diagram: Dante's internet /via...
via 72dotsperinch.blogspot.com Posted via web from BACKWARDS.TV | Comment »
WSJ Experiments With Location-Based News (via...
Checking-in at a venue around town with the Foursquare mobile location app could now come with a thought provoking payload: a news link related to the place you’re at. The Wall St. Journal announced today that as a part of its new focus on covering New York City, links to Journal stories about various locations will now be offered as tips when Foursquare users check in. via...
Cory Doctorow's email tip: delete everything...
And a bonus tip from Cory Doctorow, who gets more email than you and me combined: When you go on vacation, set up an autoreply that says, “I’m on vacation until x/x/2010. When I get back, I’m going to delete all the email that arrived while I was gone, so if this note is important, please send it to me again after that date.” via sethgodin.typepad.com ...
Grant McKracken video - It’s the end of mass...
via experiencecurve.com Posted via web from BACKWARDS.TV | Comment »
10 Mobile Trends Impacting Consumer Engagement
via slideshare.net Missed this presentation at MIPTV last week. But fortunately (or unfortunately?) I’m not stranded in Cannes… Posted via web from BACKWARDS.TV | Comment »
Excellent short film: PIXELS
via youtube.com Very nice… (via @sebrobert) Posted via web from BACKWARDS.TV | Comment »
May 2009
6 posts
“The cardinal rule of authenticity and believability is that actions speak louder...”
– Communicating Values: Show, don’t Tell - Blog - Small Business Start Up - Ideas - Resources
“the traditional advertising economy was built on a tripod of how many people you...”
– Same as It Never Was | TalentZoo.com
“Growing up with the assumption that you’ll always be able to publish...”
– Russell Davies
April 2009
1 post
Testing out my tumblet desktop widget thing