“ The cardinal rule of authenticity and believability is that actions speak louder than words. A corollary is that if you have to tell me something’s true, I automatically don’t believe you. If you’re honest, you don’t walk around saying “Hey, did you know I’m honest?
Communicating Values: Show, don’t Tell - Blog - Small Business Start Up - Ideas - Resources
Nathan McDonald
“ the traditional advertising economy was built on a tripod of how many people you can reach, how many times you can reach them and then, what it is you have to say. This is an efficiency-based model and, before your eyes totally glaze over, let’s just say it worked until someone threw the damned thing under the media fragmentation express. At which point, of course, it was all reduced to splinters. The recession has only added salt to the fester, by mandating a hypercompetitive stance among formerly cooperative players – creative agencies, brand planners, production companies, media shops – all of whom are fighting for attention in a time when some random Tweeting consumer might have something much more interesting to say in 140-characters than everything you sweated bullets to feature in your million dollar print campaign.
Same as It Never Was | TalentZoo.com
“ Growing up with the assumption that you’ll always be able to publish whatever you want to say, to whoever you want to say it, is going to make people different.
Russell Davies
Testing out my tumblet desktop widget thing
